Download A Short Guide to Reputation Risk (Short Guides to Risk) by Garry Honey PDF

By Garry Honey

There are every type of difficulties linked to attractiveness danger. Many enterprises locate that it does not healthy well inside of operational hazard; others fight to allocate accountability for it or to discover methods of reporting successfully. might be the most important challenge of all is that businesses usually confuse acceptance hazard with attractiveness management...that is assuming they comprehend the idea that in any respect. Garry Honey's "A brief advisor to attractiveness possibility" deals an answer to those difficulties in a concise and direct ebook for board administrators and threat managers. utilizing a couple of uncomplicated types, he: explains attractiveness danger; differentiates it from different kinds of danger; presents a chain of instruments for making a choice on, measuring and handling attractiveness possibility; is helping you assign accountability for popularity danger on your administration constitution; and, indicates find out how to combine it together with your organisation's approach, your wider chance administration process in addition to your compliance and governance constructions. popularity probability is a subject with relevance around the business enterprise, from threat managers to company communique managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, "A brief advisor to attractiveness probability" presents a shorthand path to realizing the context and key positive aspects of this topic.

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Additional info for A Short Guide to Reputation Risk (Short Guides to Risk)

Sample text

Exactly how this is recorded should reflect how easy or difficult it is judged to be to recover trust after an event. Where trust recovery is easy there is low risk and where it is very hard there is high risk. This is not about money or 51 4 A Sh o r t Gu id e t o R epu t at io n R isk seniority, it is about trust recovery. The approach requires a keen understanding of how the company builds and retains trust among its diverse stakeholder groups. 6). Risk register Trust recovery is key to reputation risk classification Risk impact Reputation damage profile Very low Trust recoverable with little effort or cost – a minor blip on the radar.

Cynics have said that risk management as a discipline is fast becoming one of managing the avoidance of risk not actually one of managing risk itself. Avoiding risk comes naturally in the workplace where Health and Safety regulations set in place a code for common sense personal safety. As a behavioural risk, reputation risk can and should be avoided but the risk can sometimes seem too obvious to notice. A workplace environment that is driven by sales or profit growth can expose itself to ethical and even legal problems.

A typical communication strategy will therefore aim to move stakeholders from the left to right-hand side boxes, working on increasing the interest rather than attempting to increase influence, which is not feasible. Ability to influence How this works for a commercial organisation will depend on its own particular set of stakeholders. In many organisations different stakeholder group relationships are handled by different departments or teams. For instance investors will be handled by Investor Relations (IR), customers by Customer Service, media interest will be handled by Corporate Communications or a dedicated press officer.

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