WASHINGTON, D.C. – American political insiders and the general population had their mind on different topics this year according to a study that measured tweets over the past year.
People placed in the “political insider” category overwhelmingly tweeted about the Midterms this year, followed by Russia/Ukraine, Iraq and Obamacare while the average Twitterverse was more interested in Ferguson/ Eric Garner, followed by Midterms, Ebola and Israel, according to study by Echelon Insights, a marketing analytics group, that sifted through 184.5 million Twitter mentions in America for their#TheYearinNews2014.
The data, which also broke down tweet topics by month, found that Ferguson was the only topic that was tweeted about the most in two separate months—once in August following the shooting of Michael Brown and again in early December when the Grand Jury acquitted police officer Darren Wilson. The Grand Jury verdict was the most tweeted about event all year.
The group also found some interesting data based on political parties: political activists like to tweet a lot about the opposing party. According to the study, Liberal activists were about 3 times more likely to tweet about the GOP than conservatives, while conservative activists were about 2 times more likely to tweet about President Barack Obama than liberals.
With 19 percent of online Americans, measuring the national conversation via Twitter is a pretty unique look into the public psyche.